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Choosing the best ad network for mobile games depends on various factors, including your target audience, the type of game you have, your monetization strategy, and your budget. Some popular ad networks for mobile games include:

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AdMob (by Google)

AdMob is a widely used mobile advertising platform that integrates with Google AdSense. It supports various ad formats, including banner ads, interstitials, and rewarded videos.

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Tiktok

TikTok has a primarily young and engaged user base, with a significant presence among teens and young adults. If your mobile game is targeting this demographic, TikTok could be a suitable platform. User Generated Content (UGC) is forming a niche of its own, often perceived as more authentic and trustworthy compared to traditional ads.

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Unity Ads

Unity Ads is integrated into the Unity game development engine, making it easy for Unity developers to implement ads. It offers various ad formats, including rewarded videos and interstitials.

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Vungle

Vungle specializes in video ads, particularly rewarded video ads, making it a good choice for games that can incorporate this type of ad format.

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AppLovin

AppLovin provides a comprehensive platform for mobile game developers, offering a variety of ad formats, including interstitials, banners, and rewarded videos.

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IronSource

IronSource is a mobile monetization platform that provides a range of ad solutions, including interstitials, rewarded videos, and offerwall ads.

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Meta (Facebook/Instagram)

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If you're looking for a large user base and effective targeting options, Facebook Audience Network can be a good choice. It allows you to extend Facebook's advertising platform to mobile apps.

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Tapjoy

Tapjoy focuses on rewarded ads and offerwalls, allowing users to earn in-app currency or other rewards by engaging with advertisements.

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AdColony

AdColony specializes in high-quality video ads, including rewarded videos and interactive ads.

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InMobi

InMobi is a global mobile advertising platform that supports various ad formats and provides advanced targeting options.

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Remember to carefully consider the terms, policies, and revenue share models of each ad network. Additionally, the mobile advertising landscape is dynamic, so it's a good idea to check for updates and reviews to ensure the continued effectiveness of the chosen ad network for your mobile game.

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Read more about best practices for (1) Mintegral, Tiktok and AppLovin, (2) Google, Facebook, Unity

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