UA Essentials without hassle
Analyse. Optimise. Execute.
Understanding your mobile gamers journey for effective user acquisition strategies. Starting from $0.
Scale with player behaviour
Tell stories with patterns and trends
Grow with continuous improvement
Unifying fragmented metrics
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Essential needs
for effective growth
Easily analyse, optimise and execute user acquisition campaigns starting from your campaign performance across all ad networks.
$0 to start monitoring your UA campaigns
One-click bid and budget edit across all campaigns
Setup ROAS campaign for Google ads without updating games in app marketplace
Measure and analyse unlimited game level & campaign performance metrics all in one view
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Grow with ROAS.
Not just CPI or CPA.
Send user level revenue to ad networks directly to ad networks. No resubmission of apps to marketplaces required for ROAS campaigns!
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Thousands of campaigns. One simple edit.
Bulk edit bids and budgets across ad networks, campaigns and countries. Waste no time on individual updates.

Discover trends.
Make smarter decisions.
Measure game level performance by co-relating with key user acquisition metrics to increase player engagement

Acquire quality users. Not just anyone.
Track eCPI, LTV, ROAS and over 80 metrics across different countries and campaigns to optimise results. You can now acquire high-value users at scale.
Scaling up together as ONE.
Work more easily with everyone to make faster, better and more cohesive growth decisions

Reduce manual labour and repetitive tasks associated with capturing data from different sources and data accuracy

Manage campaigns at scale with direct bid and budget edits across ad networks

Drive organisation-wide collaboration through real-time shared insights, reports and notifications

Measure creatives performance that contribute to UA growth

Make decisive actions to deliver high performing creative concepts and themes
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Identify opportunities for continuous improvement with game level performance

Design and optimise game variants based on past engagement trends

Get started with Essential
Looking to kick off user acquisition automation for your portfolio games? It starts from $0.
start now