Accelerate and automate
ROAS & Profit growth

The BI automation tool built for mobile game and app publishers to optimise User Acquisition, CreativesGame Design at scale.
TRUSTED BY

The BI tool for fast growing studios

"Utilising Cost Center has proven to be instrumental in optimising our advertising costs and enhancing product efficiency. It significantly reduces workload across various departments within the company."

Nguyen Anh Duc
CEO, SuGame

Our mobile games scaled up 1.5 - 2X within 3 months of using Cost Center. It is way beyond a BI tool, Cost Center is our team's ultimate source of truth, enabling seamless collaboration to drive effective growth strategies.”

Tú Nguyễn Ngọc
CEO, GPlay JSC

“Cost Center allows us to optimise our bidding strategy for different networks and campaigns. We have seen great results in terms of improved UA performance and cost savings.”

Pham Tien Dat - CEO at Dmobin Studio
Pham Tien Dat
CEO, Dmobin Studio

Leverage the power
of automation
to accelerate  

in

profitability

1

UA Bid Automation

Design bid logic based on metrics thresholds to optimise for ROAS

2

Creatives Management

Ad assets library to upload/update creatives across multi ad networks

3

LTV, ROAS Prediction

Predict profitability to optimise Ad/IAP monetisation strategy

4

Game Level Analytics

Drive retention with insights on player behaviour by level & events

Explore more unique features for mobile gaming studios to optimise UA, Creatives and Game Play.

320hrs

Amanotes saves in manual UA analysis & campaign bid changes

Zoom in on growth opportunities to acquire, engage and retain  

70%

Platform cuts manual tasks,
boosts efficiency

One Master BI for the

mobile gaming / apps industry

Automation
Operation Efficiency
Game Optimisation

Visualise data without code

All Teams

Connect over 25 data source to build your data pipeline without an in-house data team

Real users verification

UA

Improved user legitimacy with 3-point check against MMP, Mediation and Analytics

Player behaviour insights

Product

In-depth user-level & game-level performance (Country, Variants, Versions, Campaigns etc)

Identify trending ad creatives

Creatives

Focus on designing creatives with styles and themes that capture impressions and conversions

Cross functional collaboration

All Teams

Invite users with roles and permissions to give full or limited data access to the data

Real-time notifications

UA / Product

Get alerts for automated bid triggers and outlier metrics performances

Visualise data without code

Connect over 25 data source to build your data pipeline without an in-house data team

Real users verification

Improved user legitimacy with 3-point check against MMP, Mediation and Analytics

Player behaviour insights

In-depth user-level & game-level performance (Country, Variants, Versions, Campaigns etc)

Identify trending ad creatives

Focus on designing creatives with styles and themes that capture impressions and conversions

Cross functional collaboration

Invite users with roles and permissions to give full or limited data access to the data

Real-time notifications

Get alerts for automated bid triggers and outlier metrics performances

Simplify growth operations,
focus on efficiency.

Get Started

CONVERGING DATA SOURCES

Unified User Acquisition Data

Let us do the heavy-lifting. Connect your ad networks, attribution services and mediation services to populate performance data all into one view.

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Cost Center - Data pipeline integration
Cost Center - Actionable insights

BETTER THAN JUST INSIGHTS

Actionable insights

Understand how different UA metrics co-relate to identify trends for campaign optimisation. Monitor KPIs such as LTV, ROAS, Stickiness in one view.

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FINDING NEXT STEPS

Define UA strategies & automate for results

Manage and optimise CPI, CPA or ROAS campaigns using Cost Center's UA frameworks to scale up your mobile games with growth in daily revenue

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Cost Center - UA consultation
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