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By Munira Rangwala

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There’s a ton of content on the web about marketing in general. But when you want to learn about mobile marketing - user acquisition in particular - there aren’t a lot of sources that provide valuable, easy-to-understand content. If you’re looking for the best UA blogs and podcasts to follow, we’ve compiled a list that won’t disappoint. Take a look and thank us later.

Best UA blogs to follow

AppsFlyer

AppsFlyer prides themself as a platform that helps brands make better marketing decisions. Their blog covers a wide range of topics related to mobile marketing. This includes controversial topics like mobile fraud, deep linking, measurement and analytics, and much more. AppsFlyer deep dives into any topic they cover and their style of writing makes you want to read more.

Must-read article: How predictive decision-making could save you up to $280k a month - data study

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Pocket Gamer

One of the leading mobile gaming trade publications, Pocket Gamer combines top-of-class reporting and insights from industry thought leaders to deliver a comprehensive market overview available to mobile game publishers anywhere on the web. The engaging video content and product deep-dives make up one of the most valuable and exhaustive collections of trade editorial worthy of daily reading. Their articles critically review up-and-coming titles, dissecting them to help readers better understand their success.

Must-read article: 10 Tips and Tricks you need to know for Talking Tom & Friends Green Game Jam 2023 events

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The Sixth Axis

Love to read entertainment articles and opinion pieces on the games that are garnering maximum eyeballs? Look no further than the features on The Sixth Axis. Whether you’re looking for the latest gaming news or previews of upcoming mobile games, The Sixth Axis has it covered. If you're passionate about gaming, you can expect a couple of posts every day. Their reviews on gaming hardware are particularly insightful and interesting.

Must-read article: Apple Vision Pro promises to blend apps and gaming with the real world

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Apptamin

The idea for this blog originated from the need to create content that focuses on mobile app promotions, tips, must-dos, good practices, and experience sharing - and that’s exactly what this blog accomplishes. Apptamin is ideal for mobile apps developers or even retailers who want to learn more about how to promote their apps as the blog content is centered on ASO, UA, creatives, and mobile games. They have a sub-category titled ‘User Acquisition Campaigns’ and the articles under this category are an eye-opener for anyone trying to better their UA strategy. 

Must-read article: Driving conversions with humor ⎮ A Lily’s Garden Case Study

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5 best UA podcasts to follow

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Two & a Half Gamers Podcast by Matej Lancaric

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Have you followed the newsletter by Matej by the name of ‘Brutally Honest’? If yes, you’ll love his podcast too. Matej is a well-known mobile expert and through ‘Two & a Half Gamers’, he teams up with Akub Remiar, Felix Braberg, and a few other guests to deep dive into the world of mobile marketing and customer acquisition. Their interaction is not just informative, but also interesting and keeps you hooked.

Must-listen episode: How to leverage User Churn Prediction? Why is it important?

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Mobile GameDev Playbook

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Are you on the heels of the latest gaming trends? Do you love listening to interesting gaming reviews? If yes, this podcast by GameRefinery has all that and more. From coverage of new Android and iOS games to discussing creative strategies for mobile marketing, guest game makers join Jon Jordan and Joel Julkunen every month to provide fresh and exciting insight into the wider gaming community. 

Must-listen episode: Unveiling the top 3 mobile game studio secrets for engaging live events

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Mobile Heroes Uncensored by Peggy Anne Salz and John Koetsier

Want to hear from the biggest app publishers like Rovio and Huuuge? But also don’t want to miss out on the wisdom of tiny app developers and mobile marketers who are scaling in comparative obscurity? Mobile Heroes Uncensored interviews the who’s who in the mobile gaming world and tries to get them to say uncensored things in fun conversations.

Must-listen episode: How Mattel163 took UNO and Skip-Bo to 250M users: globalization is localization

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App Masters with Steve P. Young

Steve - who runs the App Masters agency, the App Masters conferences, and the App Masters Academy - is also the host of the App Masters podcast. Steve has a solid focus on growth hacking. Most other podcasts hit a wide range of topics, but App Masters gives you an entire hour with someone who is growing their mobile business and telling you how and why. Steve has the knowledge needed to get the best insights out of his guests.

Must-listen episode: Acquiring Users for FREE: From 0 to 100K Downloads

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The Game by Alex Hormozi

In this interesting podcast, Alex Hormozi talks about how you can get more customers, earn more profit per customer, and retain your customers for a longer duration. He also covers the pitfalls of sales and marketing when he talks about the many failures and lessons learned along the way to $100M in sales. This podcast has more than 515 episodes in its roster and some episodes are as short as 13 minutes while some go up to 50 minutes.

Must-listen episode: 80% of Your Customers Will Bankrupt You

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While this list might be too much to read and listen to, you can pick your mix of blogs and podcasts that interest you!

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